It’s only a few more days until we reveal our new brand identity. But what has motivated us to make that change and what can you expect?

January 17, 2022

We are celebrating our 30th anniversary this year. That got us thinking: Are we still the same as we have been 10, 20, or even 30 years ago?

The answer is yes and no. The satisfaction of our customers is still our greatest focus and the pursuit of a greener environment drives our daily activities. But with around 30 years of experience in the field of waste treatment, we have become much more than just a technology supplier. We have the expertise to offer our customers complete solutions – which, in addition to innovation machines, also include comprehensive services as well as rental and purchase options – and show them how they can turn waste into value. We thereby continue helping their companies not only to grow even stronger, but also to provide a sustainable contribution to protecting the environment.

This repositioning is also visually expressed throughout the whole design, whereby optimizing the brand for the digital usage was the main focus. Based on the graphic development of the logo, the font and the color concept, our pioneering role in the field of digitalization should become much more visible. Of course, this change also includes new brochures, an updated social media appearance and a new website, that – with fresh colors, a modern design and strong stories – will complement the information about which expertise customers can expect from us.

So before the time comes and we present our new positioning officially, we have a little sneak peek for you on the right side!

Until then: Stay tuned!